"> Etsy Essentials: Laying a Strong Foundation

Etsy Essentials: Laying a Strong Foundation

taught by Melissa Kaiserman

Course description

The organized road map for taking you step by step from hobbyist to shop owner, guiding you through important tasks and decisions before starting all the way to launching your first products out into the world.

Melissa Kaiserman
Melissa Kaiserman

Since 2011, I've been designing and sewing wallets and accessories for the cash envelope system of budgeting and selling them in my shop on Etsy.

In 2015, I combined my education background with my business experience and started Makery Space, where I love educating, equipping, and encouraging Etsy sellers in the more left-brained aspects of running their creative business.

Course Curriculum

Module 1: STARTING SMART
Starting Smart | Snapshot
L1: Your Niche
L2: Your Name
L3: Your Product Line
L4: Your Images
L5: Shipping
L6: Business Details
L7: Finances
L8: Email List
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Module 2: SETTING UP SHOP
Setting up Shop | Snapshot
L1: The Anatomy of an Etsy Shop
L2: Create an Etsy Seller Account
L3: Shop Preferences & Name
L4: Create a Dummy Listing
L5: Set Payment & Billing Methods
L6: Branding
L7: Shop Title & Announcement
L8: About Page
L9: Policies
L10: Message to Buyers
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Module 3: UNDERSTANDING ETSY SEARCH
Understanding Etsy Search | Snapshot
L1: Tag & Title Relevancy
L2: Listing Quality
L3: Customer & Marketplace Experience
L4: Recency
L5: Shop Location & Diversity
L6: Item Attribute Relevancy
Bonus Lesson: Brainstorming Keyword Phrases
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Module 4: ADDING LISTINGS
Adding Listings | Snapshot
L1: Photos
L2: Title
L3: About This Listing & Category
L4: Price & Tax, Quantity, Renewal Options, and Type
L5: Description
L6: Section & Variations
L7: Setting up Shipping
L8: Tags
L9: Miscellaneous Terms & Save Draft
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Module 5: BONUS MATERIALS
Your First Sale
Conversations
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