Course Description

The organized road map for taking you step by step from hobbyist to shop owner, guiding you through important tasks and decisions before starting all the way to launching your first products out into the world.

Note: This course is no longer updated, so some of the screenshots may not reflect the current layout on Etsy. However, most of the steps and principles included in the content are still relevant. The price has been reduced accordingly.

Melissa Kaiserman

Since 2011, I've been designing and sewing wallets and accessories for the cash envelope system of budgeting and selling them in my shop on Etsy where I have over 22,000 sales.

Course curriculum

  • 1

    Module 1: STARTING SMART

    • Starting Smart | Snapshot

    • L1: Your Niche

    • L2: Your Name

    • L3: Your Product Line

    • L4: Your Images

    • L5: Shipping

    • L6: Business Details

    • L7: Finances

    • L8: Email List

  • 2

    Module 2: SETTING UP SHOP

    • Setting up Shop | Snapshot

    • L1: The Anatomy of an Etsy Shop

    • L2: Create an Etsy Seller Account

    • L3: Shop Preferences & Name

    • L4: Create a Dummy Listing

    • L5: Set Payment & Billing Methods

    • L6: Branding

    • L7: Shop Title & Announcement

    • L8: About Page

    • L9: Policies

    • L10: Message to Buyers

  • 3

    Module 3: UNDERSTANDING ETSY SEARCH

    • Understanding Etsy Search | Snapshot

    • L1: Tag & Title Relevancy

    • L2: Listing Quality

    • L3: Customer & Marketplace Experience

    • L4: Recency

    • L5: Shop Location & Diversity

    • L6: Item Attribute Relevancy

    • Bonus Lesson: Brainstorming Keyword Phrases

  • 4

    Module 4: ADDING LISTINGS

    • Adding Listings | Snapshot

    • L1: Photos

    • L2: Title

    • L3: About This Listing & Category

    • L4: Price & Tax, Quantity, Renewal Options, and Type

    • L5: Description

    • L6: Section & Variations

    • L7: Setting up Shipping

    • L8: Tags

    • L9: Miscellaneous Terms & Save Draft

  • 5

    Module 5: BONUS MATERIALS

    • Your First Sale

    • Conversations